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08/09/2019

Tools to market your business into global

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Innovations in technology have improved operations at companies of all sizes and helped turn small local businesses into global businesses.

  1. Smartphones raise the bar with access to the Internet as lifelines for staying in touch when on the road and bringing businesses closer to customers.
  • Email, business applications, text messaging and social networking keep small businesses connected to their customer bases, improve communication and productivity within the company.
  • Internet marketing ranges from a simple informational website, to advertising on search engines, to online product sales.
  • Email marketing is an effective and low cost method to reach a large group of people with a newsletter, coupons or business updates.
  • Mobile marketing is a relatively new frontier that reaches people through text messaging, advertising on mobile applications and offering branded applications that tie customers into what is happening with the business in a fun and entertaining way.
  • Online customer services, chat and call centers respond to customer inquiries in a timely manner. 
  • Video, IP telephony and web conferencing can bring together web cams, audio and collaborative online meeting spaces to create an extremely interactive environment.
  • Digital marketing is useful to help businesses that can extend reach to include global customers and workers.


    Read 35574 times Last modified on 05/09/2020
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